Bo Burlingham is the author of Small Giants: Companies That Choose to be Great Instead of Big. He is also the Editor-at-Large of Inc. Magazine, which he joined in 1983. He has seen what works and what doesn't in many companies across many industries. Here we talk about why growth for growth's sake is unnecessary and why writing this book was an important way for him to show how small businesses can still be great at what they do without going public and having thousands of employees. The businesses he profiled had as little as two employees!
. He is also the Editor-at-Large of Inc. Magazine, which he joined in 1983. He has seen what works and what doesn't in many companies across many industries. Here we talk about why growth for growth's sake is unnecessary and why writing this book was an important way for him to show how small businesses can still be great at what they do without going public and having thousands of employees. The businesses he profiled had as little as two employees!
