Yuvi Shmul is the CEO of Yakety Yak Wireless, a franchiser of cellular-related products and services that has experienced tremendous growth over the past year. Yuvi is also a successful entrepreneur with other ventures including PlayNTrade, a gaming-related store, and is the author of several books on starting and investing in small businesses. Here we discuss his start as an entrepreneur, why they chose franchising as the growth method, and what he attributes his multiple successes to.
