When it comes time to sell your business, what are the first steps you should take to get the highest amount possible for the company? We answer that question today with business valuation expert Matt Donnelly. With 21 years in the business of appraising companies, we ask Matt about selling a business in a down economy, what factors go into a fair appraisal of a business and what you can do to make that figure as high as possible. We also discuss how using an ESOP (Employee Stock Ownership Plan) is one option for business owners who want to ensure their legacy is carried on by the employees.