Dawn Ellinwood opened her first small business just 7 months ago - a high-end hair studio in Northern San Diego County. In this episode, we talk to Dawn about the challenges of getting started, how she's bootstrapping her way, and the difficulty in starting a small business in a down economy. We also talk about how she is getting business from reviews at Yelp.com and Kudzu.com. Find out more about Dawn and her business at www.UbuntuHairStudio.com.